Friday, February 12, 2010
Launched in 1965 with a single ship, the chartered Princess Patricia, Princess Cruises was acquired by the Peninsular & Oriental Steam Navigation Company (P&O) in 1974. In 1975 the company's Pacific Princess became the star of the world-famous TV series, "The Love Boat", making her one of the best-known cruise ships in the world. In 1988 Sitmar Cruises was taken over, adding four additional ships to the fleet. P&O's cruise division was demerged from the mother company in 2000 and is now named P&O Princess Cruises. In 2003, Princess was acquired by Carnival Corporation and will be operated as a separate brand within Carnival. With five new ships on order and two former Renaissance Cruises vessels about to join the fleet, Princess will further expand its popular "Personal Choice Cruising" experience.